(Hat Tip: iPlot)
I do not know what is more surprising--Nike getting into the "social networking" jungles or that Adidas did not develop this first. Either way, I am glad they at least chose Google.
(BusinessWeek) Nike and Google, hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages.
The two companies have been working on the site for the past eight months and are expected to publicly unveil it this week, BusinessWeek has learned. Nike is supplying the content, and Google is the technical partner. But the site looks similar to other social-networking outlets such as News Corp.'s MySpace.
I have already requested an invite inside of Joga.com, which is a social network soley dedicated to the topic of football (aka soccer for those in the US).
You may need a Google Account in order to gain access within...I wonder if the football/soccer forums are aware of this?
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