Steven asks an important business question over in the Sole Traders/Small Companies forum that all business owners (and self employed people like me) ask, or at least the good ones. How do I find more clients without SPAM?
(Note: SPAM in my opinion includes randomly cold calling the masses.)
Elena provides a great answer towards this by saying:
[...] I recommend reading the "Guerrilla Marketing" series by Jay Conrad Levinson. These books have a lot of great low-cost (or free) marketing ideas. I also suggest you do some market research of your own. For individuals who want to give up smoking, I think it might be harder, but maybe you could just get on the phone and call some potential retail clients?
Ask them what their needs are, whether they are already selling this product, etc. Maybe you could just walk into a health foods store and speak with the owner? The input of clients and potential clients will give you some ideas about how best to reach them.
Peter also reminds Steven that he could also email potential clients as long as he provides an introduction of himself as well as a disclaimer at the end with an "opt out" measure for future emails.
I also think Steven could use Orkut to contact potential clients, but for the sake of anti-redundancy, you'll have to see my answer over here.
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