Monday, October 23, 2006

Why Is Orkut Embracing India?

Anyone who uses Orkut (at least recently) has probably noticed the colorful change on the home page.



Although the new logo reflects Google's celebration of Diwali, it probably is a hat tip regarding Orkut's explosive growth amongst India's population, which may surpass America and challenge Brazil for dominance (which has been decreasing recently).

According to Alexa (which must be taken with a grain of salt) Orkut is ranked in 11th place worldwide.

Despite its position, Orkut is not very popular in the US. In fact it doesn't even appear on the top 100 list, as both MySpace and Facebook have left little room for any other social network (although Google's newly bought YouTube may help the search engine king in this arena).

Although failing in the US, Orkut seems to be a huge success not only in Brazil, but also in India, with Orkut.com surpassing Google India traffic wise.

This may be a good thing for Google as they are looking for qualified positions within India something they are finding to be easier said than done.

3 opinions:

Anonymous said...

callinglife.com is growing much faster than orkut . this has more feature than orkut

priya said...

but recently orkut has been in trouble in india. it has hurt our sentiments which is very wrong.... i urge people of india to stop using this site which has no respect for our sentiments.....

romika said...

i agree with you priya... i have found this new site caalinglife.com. i found it clean and better than orkut. you may try it out. visit www.callinglife.com/friends/romika

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Welcome to Inside Orkut, the unofficial blog to Orkut.com, a social network by Google.

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