Personalized Forum Link Addresses On Orkut?

Some of you may have noticed this, but then again some of you may have not.

Over at the Google Blog, I noticed that the Orkut team had enabled one forum (out of hundreds of thousands on their server) to have a personalized link address instead of the usual eight digit number that is dealt to all community owners.

Here is the original paragraph:

(Official Google Blog) Cricket discussions that started in the elevator can spill over to the Orkut network. Especially this season, in association with us, cricket expert and former Indian cricket captain Krish Srikkanth has created his own community on Orkut to interact with cricket lovers, debate the latest happenings and just share cricket views.

It seems as if Google is playing favorites by creating a personalized link to Krish Srikkanth's forum (http://www.orkut.com/worldcupwithkrish) which not only redirects to the forum within Orkut (which can be viewed over here) but also is viewable to the public without the need of logging into Orkut.

It is baffling to me that a forum this small (660 members and counting) was able to receive this privilege when other communities much larger are locked into the "eight digit code" identifying the order of when they were created.

Hopefully Google opens this up to other communities on Orkut (whether for free or for a fee) as it would give a more personal touch to the forums, not to mention help separate it from its competitors (i.e. Facebook).

Exit question: If Orkut offered this to users for a small fee, would you be willing to pay for something like this? Or should Google simply offer this for free?